Terms of Service

Alkaterranean provides AI-powered wellness coaching. It is not a medical device and does not provide medical advice. The information provided through the Services — including coaching responses, nutrition information, ingredient insights, and personalized recommendations — is for educational and informational purposes only. Always seek the advice of your physician or another qualified health provider with any questions you may have, and never disregard professional medical advice or delay seeking it because of information from the Services.

• The Services are designed to support general wellness goals such as healthy eating habits, Mediterranean dietary education, and lifestyle awareness. The Services include AI-generated meal coaching, nutrition information, and dietary pattern analysis.
• The Services do not diagnose, treat, cure, or prevent any disease or medical condition.
• The Company is not a healthcare or medical device provider. The Company is not a registered dietician. AI-generated coaching responses are for informational and educational purposes only and are not a substitute for professional medical advice, diagnosis, or treatment.
• The Services are not to be used as a substitute for counseling, psychotherapy, psychoanalysis, mental health care, substance abuse treatment, or other professional advice by legal, medical, or other qualified professionals. It is your exclusive responsibility to seek such independent professional guidance as needed.
• If you are currently under the care of a medical or mental health professional, we strongly recommend that you inform them of your use of the Services.
• You agree that the Company is not and will not be liable or responsible for any allergic reactions or other injury as a result of your use of the Services. You assume full responsibility for any dietary choices you make.

Medication & Drug Interactions

The Services do not provide information about medication or food-drug interactions. If you take medication, consult your pharmacist or doctor about potential food-drug interactions, do not rely on the Services for medication-related dietary decisions, and report any adverse reactions to your healthcare provider promptly.

Pregnancy & Breastfeeding

If you are pregnant, planning to become pregnant, or breastfeeding, consult your OB-GYN or healthcare provider before making any dietary changes. Nutritional needs vary significantly during pregnancy and lactation, and you should always follow your healthcare provider's specific recommendations rather than relying on the Services.

Children & Special Populations

The Services are designed for general adult use and are intended for users 18 and older (see Section 2). For children, elderly individuals, or anyone with special health conditions, consult an appropriate healthcare provider before making dietary changes, as nutritional needs vary by age, condition, and individual factors.

Allergies & Food Sensitivities

You can record allergies and sensitivities so the AI coach can take them into account, but you should always verify ingredients on actual product labels and with the manufacturer or venue. Ingredient formulations and food preparation can change without notice, and cross-contamination can occur. Do not rely solely on the Services if you have severe allergies. Anaphylaxis and severe allergic reactions require immediate medical attention.

Health Conditions

If you have any health condition (for example, diabetes, heart disease, or kidney disease), work with your healthcare team for dietary guidance. The Services' suggestions may not be appropriate for your condition, and medical nutrition therapy should be supervised by a qualified professional such as a registered dietitian, with regular monitoring and adjustment as needed.

Emergency Situations

If you think you may have a medical emergency, contact your local emergency services immediately. Do not delay seeking care because of information from the Services, and seek immediate medical attention for allergic reactions, difficulty breathing, or other serious symptoms. The Services are not designed for emergency medical guidance.

• You must be at least 18 years old or of legal age in your applicable jurisdiction and eligible to form a binding contract with the Company.
• You must provide accurate, complete information when creating an account.
• You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must not provide your username, password, or other account information to another person. You agree to notify us immediately of any unauthorized access to or use of your account.

• All coaching responses are generated by artificial intelligence. Every AI response is labeled as AI-generated. Individual results and outcomes will vary.
• AI coaching is personalized based on your profile, food diary, and conversation history. The AI remembers your preferences and dietary needs to provide relevant guidance.
• If you choose to submit meal photos, voice notes, transcripts, imported text, or Apple Health or wearable summaries, those inputs may be used as AI coaching context or to generate diary and nutrition estimates.
• You may request to speak with a human coach at any time. Human coaching availability depends on your subscription plan.
• The AI will not provide guidance on topics outside its wellness coaching scope. If the AI detects patterns suggesting an eating disorder, self-harm, or medical emergency, it will surface appropriate crisis resources rather than attempt to coach on those topics.
• AI interactions are subject to daily rate limits based on your subscription tier (see Section 5).
• The AI coach may send you personalized daily coaching emails and weekly progress summaries based on your logged meals, wellness check-ins, and activity patterns. These emails are AI-generated and clearly labeled as such. You can disable coaching emails individually in Settings.
• You may log meals, weight, and wellness symptoms directly through conversation with the AI coach. The coach will ask you to confirm before saving any data to your diary.
• AI-generated output may not be unique to you. The Services may generate the same or similar responses for other users who provide comparable information.
• We do not warrant that AI coaching responses will be accurate, complete, or suitable for your individual needs. Any reliance you place on such information is strictly at your own risk.
• AI-generated nutrition estimates, photo analysis, transcript interpretation, and pattern summaries may be incomplete or inaccurate. You are responsible for reviewing and correcting diary entries.

• You are responsible for the accuracy of the information you log. The AI coaching quality depends on the data you provide.
• Photo-based meal analysis is an estimate only. The Services may misidentify foods, portions, ingredients, calories, macros, or dietary fit, especially when photos are incomplete, low quality, or show mixed dishes.
• Voice notes, transcripts, and imported text are processed based on the words captured or provided. You should review generated entries before saving or relying on them.
• Body metrics (weight, height) are optional. You may add, update, or remove them at any time in Settings.
• Apple Health and wearable data are optional. You control whether to connect those sources and which categories to permit. The Services use connected health-source data for coaching context and reviews, not for advertising or unrelated targeting.
• All health-related data is stored securely with row-level security and encryption. See our Privacy Policy for details.
• Allergy information you provide (e.g., nut allergy) is treated as safety-critical data and is always included in AI coaching context to avoid unsafe recommendations.
• Wellness symptom check-ins (e.g., bloated, energetic, poor sleep) are optional. When provided, they help the AI coach identify correlations between your meals and how you feel.
• You can export all your data (profile, diary, conversations, observations, weight history, and connected-source data we store) at any time from Settings. Data exports are rate-limited to 3 per day for security.

• Alkaterranean offers a free trial period. After the trial, a paid subscription is required to continue using the Services. Due to the nature of immediate digital access, the trial period demonstrates the full value of the Services.
• Subscription plans include Monthly and Annual options. Current pricing is displayed on the billing page before you subscribe. We reserve the right to change fees at any time.
• Web payments are processed by Stripe. iOS in-app purchases are processed by Apple and may be mirrored through Adapty so the Services can confirm your subscription status. We do not store your payment card details. You agree and warrant that all payment instruments and related information used in connection with the Services are correct and that you are authorized to use such payment instrument. See Stripe's privacy policy for details on web payment data handling. Apple in-app purchase data is governed by Apple's App Store terms and privacy policy.
• Subscriptions auto-renew at the end of each billing period unless cancelled before the renewal date. By subscribing, you authorize the Company to maintain your payment information and charge your account automatically upon renewal.
• You may cancel your subscription at any time from the Settings page or, for iOS in-app purchases, through your Apple account subscription settings. Cancellation takes effect at the end of the current billing period — you retain access until then.
• Apple App Store subscriptions. For subscriptions purchased through the iOS app, payment is charged to your Apple ID account at confirmation of purchase. Your subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period, and your account is charged for renewal within 24 hours before the end of the current period. You can manage your subscription and turn off auto-renew in your Apple ID account settings at any time after purchase.
• Due to the immediate access nature of digital subscription services, refunds are generally not provided. Exceptions for web purchases may be considered on a case-by-case basis. Refund requests for App Store purchases are handled by Apple under Apple's refund process. Contact us at support@selencoaching.com for inquiries.

Chargebacks

You agree to contact us to request a resolution prior to initiating a chargeback with your financial institution. In the event you initiate a chargeback, you may forfeit access to the Services. We reserve the right to present proof of your consent to these Terms and your access to the Services to the financial institution investigating the dispute.

AI Interaction Limits

You agree not to:

• Use the Services to seek or generate medical advice, diagnoses, or treatment recommendations.
• Attempt to manipulate the AI coach into providing content outside its wellness coaching scope (including medical, legal, or financial advice).
• Share your account credentials with others or allow others to use your account.
• Use automated scripts, bots, or tools to access the Services or circumvent rate limits.
• Attempt to inject instructions, override system prompts, or manipulate the AI coach into ignoring its safety guidelines or operating outside its intended scope.
• Reverse-engineer, decompile, or attempt to extract the AI coaching system prompts, proprietary methods, coaching frameworks, or underlying algorithms.
• Upload, share, reproduce, distribute, or submit any portion of the Company's proprietary coaching methodology, frameworks, or content to artificial intelligence systems, machine learning platforms, or automated content generation tools for the purpose of analysis, reproduction, modification, or derivative content creation.
• Reproduce, distribute, modify, create derivative works of, republish, transmit, sell, resell, or exploit any of the coaching content, AI-generated analysis, or materials provided through the Services for commercial purposes.
• Upload, submit, or share any content that you do not have the right to provide and process through the Services.
• Upload private, sensitive, unlawful, infringing, or harmful content that is unrelated to wellness coaching, food, or nutrition.
• Use the Services for any unlawful purpose.

• "Alkaterranean" and "Alka-Terranean" are trademarks of Selen Coaching LLC and Alkalytic Ltd, registered in the United States and United Kingdom. "Selen Coaching," the Company logo, and all related names, logos, product and service names, designs, and slogans are trademarks of the Company or its licensors. You may not use such trademarks without the prior written consent of the Company.
• All content, materials, and features provided through the Services, including but not limited to the AI coaching methodology, system prompts, observation ranking algorithms, Mediterranean coaching framework, scoring systems, and the arrangement thereof, are owned by the Company, its licensors, or other providers of such material, and are protected by copyright, trademark, trade secret, and other intellectual property laws.
• You retain ownership of the content you create (food diary entries, messages). By using the Services, you grant us a limited, non-exclusive license to process this content solely for delivering the Services.

The AI coaching methodology, frameworks, training approaches, and proprietary content embedded in the Services (collectively, the "Coaching IP") are the exclusive property of the Company and are protected under applicable intellectual property laws.

• You are prohibited from using the AI coach to systematically extract, reproduce, or reconstruct the Company's proprietary coaching methodology or frameworks.
• You may not use AI-generated coaching content from the Services as input to other artificial intelligence systems, language models, or automated content generation tools for the purpose of creating competing coaching products or services.
• Violation of this section may result in immediate termination of access to the Services without refund and may subject you to legal action for infringement, damages, and other remedies available under applicable law.

If you believe your work has been copied in a way that constitutes copyright infringement, or that your intellectual property rights have been otherwise violated, you may notify us in accordance with the Digital Millennium Copyright Act of 1998 ("DMCA"). Your notification must include:

• An electronic or physical signature of the person authorized to act on behalf of the copyright owner.
• Identification of the copyrighted work that you claim has been infringed.
• A description of where the material you claim is infringing is located within the Services.
• Your address, telephone number, and email address.
• A statement by you, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on behalf of the owner.

Send DMCA notices to legal@selencoaching.com. In accordance with the DMCA, the Company has a policy of terminating user accounts of repeat infringers.

• You may delete your account at any time from the Settings page. Account deletion is permanent and removes your account data from our systems, subject to provider records and legal retention obligations described in our Privacy Policy.
• For Apple Sign-In accounts, account deletion may require a fresh Apple authorization credential so we can revoke the Apple token before completing deletion.
• We may suspend or terminate your account if you violate these Terms, engage in abusive behavior toward the AI coach or support team, or use the Services in a manner that threatens user safety.
• Upon termination, your right to use the Services ceases immediately. Any unused subscription time is handled per Section 5.

TO THE FULLEST EXTENT PERMITTED BY LAW:

• The Services are provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
• Neither the Company nor any person associated with the Company makes any warranty or representation with respect to the completeness, security, reliability, quality, accuracy, or availability of the Services, or that the Services will otherwise meet your needs or expectations.
• We do not warrant that AI coaching responses will be accurate, complete, or suitable for your individual needs. The Services are for informational and educational purposes only. Any reliance you place on such information is strictly at your own risk.
• We do not warrant that the Services will be error-free, uninterrupted, or free from viruses or other harmful components.
• We are not liable for any health outcomes resulting from following or not following AI coaching suggestions. Individual results depend on many factors including your background, motivation, dietary history, and individual capacity.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

• The Company will not be liable for any direct, indirect, or consequential loss or damage incurred by you or others in connection with the Services, including without limitation any liability for loss of revenue, loss of actual or anticipated profits, loss of contracts, loss of business, loss of opportunity, loss of goodwill, loss of reputation, damage to or corruption of data, or any indirect or consequential loss, whether such loss or damage was foreseeable or in the contemplation of the Parties, whether caused by negligence, breach of contract, or otherwise.
• Our total liability to you for any claims arising from your use of the Services shall not exceed the amount you paid us in the 12 months preceding the claim.
• The Company disclaims any liability for economic loss, physical injury, or illness. You agree that the Company is not and will not be liable or responsible for any actions or inaction, or for any direct or indirect result of the Services.
• The foregoing does not affect any liability that cannot be excluded or limited under applicable law.

By accessing and using the Services, whether paid or unpaid, you assume the risk of your use and any subsequent actions you choose to take as a result of the informational or educational materials provided to you. You acknowledge that individual results and outcomes will vary and that the Company cannot guarantee any specific results merely by your use of the Services.

We take the security of your data seriously. Our security practices include:

• End-to-end encryption in transit (TLS 1.2+) and at rest (AES-256).
• Row-level security on every database table, ensuring you can only access your own data.
• Rate limiting on all AI-powered endpoints to prevent misuse.
• Content Security Policy headers to protect against cross-site scripting and injection attacks.
• AI input sanitization to protect against prompt injection attempts.
• Cryptographic verification of all payment webhooks and scheduled job authentication.
• Regular security audits following the OWASP Top 10 security framework.

We make reasonable efforts to provide you with modern, reliable technology. However, in the event of a technological failure, you accept and acknowledge our lack of responsibility for said failure. For full details on how we protect your data, see our Privacy Policy.

You agree to indemnify, defend, and hold harmless Selen Coaching LLC, Alkalytic Ltd, their affiliates, employees, agents, licensors, and service providers from and against any and all third party suits, claims, demands, causes of action, liabilities, damages, judgments, losses, costs, and expenses, including reasonable legal expenses and attorney's fees, arising out of your use of the Services, your violation of these Terms, or your violation of any third-party rights.

If either Party is unable to perform any of its obligations (with the exception of payment) by reason of fire or other casualty, strike, act or order of public authority, global pandemic, administrative order by governmental authority, act of God, or other cause beyond the control of such Party, then such Party shall be excused from such performance during the pendency of such cause.

• These Terms, and any dispute or claim arising out of or relating to these Terms or the Services, are governed by and interpreted in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law principles.
• Informal resolution first. Before initiating any formal proceeding, you agree to first contact us at legal@selencoaching.com and attempt to resolve the dispute through good-faith negotiation. If the dispute is not resolved within thirty (30) days, either party may proceed to arbitration as described below.
• Binding arbitration.If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved by final and binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, rather than in court, except as provided below. The arbitrator's award may be entered as a judgment in any court of competent jurisdiction.
• Class action waiver.You and the Company agree to resolve disputes only on an individual basis. You waive any right to participate in a class, consolidated, or representative action, and the arbitrator may not consolidate more than one person's claims or preside over any form of class or representative proceeding.
• Small claims. Notwithstanding the foregoing, either party may bring an individual claim in a small claims court of competent jurisdiction if the claim qualifies.
• Any cause of action or claim you may have arising out of or relating to these Terms or the Services must be commenced within one (1) year after the cause of action accrues; otherwise such cause of action or claim is permanently barred, to the extent permitted by applicable law.

If any portion of these Terms is held to be invalid or unenforceable, the remaining portions will remain in full force and effect. Any invalid or unenforceable portions will be interpreted to effect the intent of the original portion. If such construction is not possible, the invalid or unenforceable portion will be severed from these Terms, but the rest will remain in full force and effect.

We may update these Terms from time to time. If we make material changes, we will notify you by email or by a prominent notice in the app at least 30 days before the changes take effect. Your continued use of the Services after the effective date constitutes acceptance of the revised Terms.

These Terms constitute the final, exclusive agreement between you and the Company regarding your use and access of the Services. All earlier and contemporaneous agreements, negotiations, understandings, representations, and warranties between you and the Company regarding the Services are expressly merged into and superseded by these Terms.

Alkaterranean works best as part of a thoughtful, professionally supported approach to your wellness — not as a replacement for it. We encourage you to use the Services as:

• An educational tool to build awareness of Mediterranean eating habits and your own patterns.
• A starting point for nutrition and lifestyle awareness, not a definitive assessment.
• A way to discover meals and choices that align with your preferences and goals.
• A complement to — not a replacement for — professional medical and nutrition guidance.

Always combine insights from the Services with professional medical advice, trusted nutrition resources, and your own judgment, especially for decisions that affect your health.

This section applies only when you access the Services through an application obtained from the Apple App Store (the "Apple-Enabled Application"). It supplements, and to the extent it conflicts solely as to your use of the iOS app, controls over, the other provisions of these Terms.

• This agreement is with us, not Apple.These Terms are concluded between you and the Company only, and not with Apple Inc. ("Apple"). The Company, not Apple, is solely responsible for the Apple-Enabled Application and its content.
• Scope of license. The license granted to you for the Apple-Enabled Application is a non-transferable license to use it on any Apple-branded products that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions, except that it may be accessed by other accounts associated with you via Family Sharing or volume purchasing.
• Maintenance and support. The Company is solely responsible for providing any maintenance and support services for the Apple-Enabled Application. Apple has no obligation whatsoever to furnish any maintenance or support services for it.
• Warranty.The Company is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the Apple-Enabled Application fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any) you paid for it; to the maximum extent permitted by applicable law, Apple has no other warranty obligation with respect to the Apple-Enabled Application, and any other claims, losses, liabilities, damages, costs, or expenses attributable to a failure to conform to any warranty are the Company's sole responsibility.
• Product claims. The Company, not Apple, is responsible for addressing any claims by you or any third party relating to the Apple-Enabled Application or your possession and use of it, including product liability claims, any claim that it fails to conform to any applicable legal or regulatory requirement, claims arising under consumer protection or similar legislation, and claims relating to privacy.
• Intellectual property claims.In the event of any third-party claim that the Apple-Enabled Application or your possession and use of it infringes that third party's intellectual property rights, the Company, not Apple, is solely responsible for the investigation, defense, settlement, and discharge of any such claim.
• Legal compliance.You represent and warrant that you are not located in a country that is subject to a U.S. Government embargo or that has been designated by the U.S. Government as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.
• Developer contact. Any questions, complaints, or claims regarding the Apple-Enabled Application should be directed to support@selencoaching.com.
• Third-party terms. You must comply with applicable third-party terms of agreement when using the Apple-Enabled Application.
• Apple as third-party beneficiary.Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

Questions about these Terms? Contact us:

• General: support@selencoaching.com
• Legal: legal@selencoaching.com
• Selen Coaching LLC / Alkalytic Ltd